Role and Challenge: As the Product Lead, I spearheaded the redesign of PAXLOVID’s splash page, transforming it into a 5-page responsive site with a focus on accessibility (WCAG 2.1 AA compliance) and user engagement. I also developed a scalable design system for consistency across the site.

Process and Collaboration: Worked closely with cross-functional teams, including engineers and content strategists, to conduct usability testing and ensure alignment with digital best practices.

Impact and Outcome: Improved user satisfaction and engagement through streamlined navigation and enhanced accessibility. Performance testing improved load times, contributing to better usability across devices.