Throughout my career, I’ve built a strong reputation for leading cross-functional teams, enhancing digital experiences, and creating solutions that combine creativity with strategic goals. My approach focuses on clear communication, fostering collaboration, and ensuring designs are user-centered and accessible. I thrive in environments that challenge me to innovate while delivering seamless, high-quality solutions.

I am currently the Director of Product Design at Fetcher AI, where I lead design strategy for AI-powered products and collaborate with cross-functional teams to deliver intuitive, user-centered experiences.

Previously, I served as Product Lead in the Experience Design (XD) team at FCB Health, a globally recognized agency in healthcare marketing. In this role, I led a talented group of designers and managed product design for over 8 major accounts, including Pfizer, GSK, and Novartis. I took ownership of the product design process, from concept to launch, and worked on both HCP and patient-facing digital platforms, including the successful launch of Pfizer’s PAXLOVID websites. This project alone saw over 6.5 million visits shortly after launch and contributed to the success of one of the first COVID-19 antiviral treatments.

Earlier in my career, I worked as Associate Creative Director at Weber Shandwick, where I led digital design for clients like Excedrin, Royal Caribbean, and GSK, managing end-to-end design for e-commerce platforms and digital campaigns. My work included integrating accessibility best practices, resulting in higher user engagement and performance benchmarks for client websites.

Before joining Weber Shandwick, I was an Art Director/Senior Designer at Digitas, where I worked closely with American Express on B2B and B2C initiatives, helping to deliver creative digital experiences aligned with the brand's values and user needs.

I also gained valuable experience as Art Director/Senior Designer at Schematic, where I led the design of the first-ever FreshDirect mobile app, ensuring a seamless and modern shopping experience.

I am a passionate and experienced Digital Design Leader with over 15 years of expertise in delivering impactful user experiences for global brands, I have successfully led design teams and managed the entire product design lifecycle across various industries, including healthcare, wellness, and consumer products.

CORE SKILLS AND EXPERTISE

  • Product Design

  • UI/UX Design

  • Interaction Design

  • Visual Design

  • Design Direction

  • Creative Direction

  • Art Direction

  • Prototyping

  • Wireframing

  • Design Systems

  • User Experience Design

  • Web Accessibility (ADA Compliance Specialist)

  • Product Strategy

  • Design Management

  • Developing Talent

  • Hiring

  • Emerging Design Trends

    INDUSTRIES

  • AI

  • Pharma and Healthcare

  • Education

  • Art and Design

  • Beauty

  • Wellness

  • Media and Entertainment

  • Sports

What it’s like to work with me

  • I care deeply about great design

    I’m love clean, user-friendly, and accessible design. Whether it’s through team critiques, office hours, or casual 1:1 chats, I’m here to support thoughtful, high-quality work and help the team grow.


  • I build bridges across teams

    I work closely with UX, strategy, engineering, art, and beyond to make sure we’re aligned and working toward shared goals. I believe the best ideas come from collaboration and that when we’re all in sync, we can create things that truly make an impact.

  • I’m here to support and uplift designers

    Helping designers grow is one of my favorite parts of the job. Whether we’re talking through career goals or troubleshooting a tricky project, I show up with care and real support. I want everyone on the team to feel confident, seen, and empowered to do their best work.

LinkedIn Testimonials

During my tenure at FCB Health, I reported directly to Daniela, a leader whose guidance and mentorship have left an indelible mark on my professional journey. Under her leadership, I felt consistently supported and equipped to excel, knowing she trusted my capabilities while providing the necessary tools to succeed.

Daniela’s has very strategic; she articulates a clear vision and aligning her team with broader organizational goals. As part of a cross-functional team, she demonstrated exceptional collaboration skills, working closely with senior leadership to ensure smooth project execution. Her proactive approach to identifying and mitigating roadblocks early in the process was instrumental in achieving desired outcomes.

Daniela has been a driving force in cultivating a positive and inclusive work culture. Her calm, empathetic demeanor and exceptional listening skills created an environment where team members feel valued and heard. She has a unique talent for bringing people together, fostering collaboration, and inspiring excellence in user-centric design. On a personal level, Daniela has been an invaluable mentor, guiding me in developing my own management style and empowering me to grow as a leader. I’ve enjoyed my time working with her and she’s made a positive impact on my career.

She’d be a valuable leader at any organization..
—Benjamin Abraham

Benjamin “Ben” reported directly into me at FCB Health

Daniela was my manager at FCB Health NY, and I had the privilege of working under her guidance early in my career, with limited experience in the field.

From the start, Daniela was incredibly patient and supportive, emphasizing her desire for me to become both confident and independent in my role. She gave me the autonomy to handle tasks on my own, yet was always accessible whenever I needed guidance. Daniela’s management style is calm, reassuring, and thoughtful.

Whenever challenges arose, I could rely on her to help me break down complex issues and identify practical solutions. I gained invaluable knowledge under her leadership and appreciated having a hands-on manager who not only fostered growth but also cultivated a positive and healthy work environment.

—Stephani Navega

Stephani “Steph” reported directly into me at FCB Health

Daniela is an amazing designer and manager. She helped me really refine my talent while working with her across various brands including Celgene, Meijer and Degree Men. Her attention to detail, worth ethic and personality made her one of the strongest Art Directors at Weber Shandwick.She’d be a valuable leader at any organization..”
—Danielle St Pierre

Danielle reported directly into me at Weber shandwick

Daniela is a wonderful creative partner. She is a thinker, a visionary, and an artist. She is a mentor to many and tends to get the best out of people. She is also a capable hands-on designer with amazing taste and an eye for color, typography, and design systems. She is a steady presenter and works well with even difficult clients. She is passionate and brave. Daniela has been a pleasure to work with and someone whose opinion and feedback I hold in the highest regard.
—Mark Kraus

Daniela reported directly into Mark at Weber Shandwick

I had the privilege to work with Daniela for four years at Weber Shandwick. She was a key member of our Mediaco team and worked on some of the agency’s signature content marketing programs. Some of the designs she and her team created won industry awards. And while many sites refresh every couple of years, many of her designs still exist today. These successes, combined with a positive attitude, would make her a trusted member of any organization.
—Jim Wells

I've had the pleasure of working alongside Daniela for 5 years on various projects. She is a thoughtful, driven designer that brings a deep knowledge of usability to every project. Her kind-hearted nature and positive attitude are her greatest asset. Making her an incredible addition to any team.
—Hamilton Tamayo