Role and Challenge: Overhauled EXCEDRIN’s website to create a responsive, user-friendly platform, aiming to educate users on selecting the right pain-relief products.

Process and Collaboration: Collaborated with the content team to optimize product information and enhance site navigation, ensuring clarity for users.

Impact and Outcome: Reduced page load time by 30% and increased conversions by 15%, empowering users to make informed product decisions.